Virgin Australia Melbourne Fashion Festival

The City, The Culture

The Plaza

The place to see and be seen while waiting for the runway shows.  All of the sponsors of the festival had booths with very Instagramable photo-ops and backgrounds set up.  Street-style photographers were on the prowl looking for the perfect outfit to capture.

The Venue

The Royal Exhibition Building is an amazing building built for the World Exhibition in Melbourne in 1880.  Today it is an event venue.  The runway ran down the length of the building centered under the beautiful painted dome.  Lighting and sound rigs were set up all over, but the architecture of the building still shone through.

The Runways

Premium Runway 5–Misha Collection, Thurley, Camilla, By Johnny, White Suede, Zhivago, Rachel Gilbert

I have to say, I liked this first runway the best, out of the two we saw.  But just seeing any runway and being there was fantastic.  The ambience is amazing and the whole sensory experience really allows you to understand the collection and the vibe the designer is going for.  While we weren’t in the front row, I still felt like I was right up close to the action.  Because it is a consumer event, the clothes being modeled are for the upcoming season, not 6 months in advance and they are shoppable directly after the show.

All in all, an incredible experience.

 

Premium Runway 6–Anna Quan, Bul, Kacey/Devlin, KUWAII, Wiktora & Woods, Celeste Tesoriero, RYDER

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